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The Importance of Community for Small Businesses

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The Importance of Community for Small Businesses

2020 was a difficult year for most of the world, with quarantines, social distancing, and mask wearing reluctantly becoming the new normal. However, aside from the pandemic itself, the impact on small businesses was one of the most talked about items in the news, many being devastated by the world’s sudden shut down. In some cases, small business owners prevailed; quickly adapting their business models to the unfamiliar environment and managing to stay afloat. Others weren’t so lucky — in fact, roughly 200,000 more small businesses closed in 2020 than in previous years. The difference, some might argue, is that...

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